African Red Rea Imports (ART) was founded in 1999 by Nira Levy Maslin and Michael Broomberg to help promote health and well-being, and to help people enjoy an extremely healthy caffeine free, anti-aging property tea alternative.
Rooibos Tea – African Red Tea is 100% Organic and Kosher.
The leading product is Organic Rooibos Tea , which stands out as the highest in anti-oxidants, naturally caffeine-free and pleasant tasting beverage that is also low in tannins thereby promoting and supporting positive, healthy lifestyles.
“The healthy benefits of herbals teas have garnered positive attention from the medical community and are recognized as an excellent source of antioxidants, which protect the body and brain from free radicals. The teas have become favorites of the baby-boomers, who represent a large expanding demographic. They are leading the shifting marketplace towards health conscious options. African Red Tea is a favorite since it’s a perfect alternative and preventative health solution. Drinking Rooibos Red Tea is a good choice as part of a healthy lifestyle,” says Michael Broomberg.
Through current marketing and distribution channels,ART reaches a variety of supermarket customers and natural food store customers, using shelf displays, floor displays and “4 color ad glossies” which all build credibility and signify quality to the shoppers.
Herbal Red Bush Rooibos Tea contains a mimic of Super Oxide Dismutase (SOD), an outstanding antioxidant, low in tannic acid, naturally caffeine free, and packed with minerals such as: Potassium, Calcium, Copper, Zinc, Magnesium and Iron. Recent clinical trials in South Africa and Japan have shown Rooibos tea to help with sleeplessness, mild depression as well as having excellent anti-aging qualities. An unpublished study called “Rooibos Tea as an Anti-Aging Beverage”.
A recent issue of Daily Vitality Team, quotes Patrick Holford: “Since redbush tea is naturally caffeine-free, it’s untreated so every last one of its healthful polyphenols is preserved. The other thing that sets redbush apart from other teas is its low tannin content. Tannins are the polyphenols in black and green tea responsible for their astringent taste. Since redbush tea is lower in tannins, it’s much smoother and milder tasting-no matter how long you steep it. …The reason is simple: Its potent antioxidant content protects your body from free radicals. The antioxidants in redbush tea are called polyphenols. And it’s the catechins in the polyphenols that support your overall health and boost your immune system. Plus, these antioxidants are also thought to lower blood fat levels, which in turn help to support normal cholesterol levels.”